- Have a hypothesis, not a religion
- If you can’t handle the answer, don’t ask the question
- Do something: Lead, follow, or get out of the way
- Show me the data (not the p-values)
- Extraordinary claims require extraordinary evidence
- Knowing what NOT to do is worth as much as knowing what TO do.
- Fail early, fail cheap
- Whether the glass is half-full or half-empty, look for a tap
- It’s easier to change food than people
- Food should be enjoyed, not worshipped